Summary
My Role
UX/UI Design
Prototyping
Timeline
10 weeks
(April-June 2023)
Tools Used
Figma, Photoshop
Introduction
Postage antiquity meets 21st-century innovation.
Problem Definition
Users want an immersive platform to follow and place bids during the live auction - remotely.
The Goal
Enable users to prepare for and bid at live auctions.
User Research and Persona: Meet Bob, a stamp collector
69 / Masters degree / NYC / Married with children / Lawyer
“I want to build my dream stamp collection”
Bio
Bob is a stamp collector. He enjoys buying stamps and antiques for his collection but wants to spend his time more efficiently while bidding and buying collector items.
Goals
Save and bid on interested collectors items remotely.
Save time buy saving interested items before the auctions.
Setting reminders of upcoming auctions and bids.
Frustrations
He can’t bid remotely and physically needs to be in the auction room.
Key Features
Ease of Access
Video and audio experience
Live Auctions
Experience the thrill in real time
Instant Bidding
Seamless real-time bids
Bid Tracking
Mark and track items of interest
Sale Reminders
Never miss your desired items
Item Sharing
Spread the love with friends
User Flow: Let the Bidding Begin!
Effortless browsing, live auctions, and personalized recommendations, I've looked to design a user flow for a seamless app experience.
Prepare for upcoming sale
Bid on item of interest
Design Evolution
Initial sketches, and low fidelity prototypes
App Flow
Typography
Poppins, a sans serif typeface, features rounded, welcoming qualities that make it ideal for webpages and apps. Its versatile weight range allows it to be highly legible in both large headlines and smaller text.
Learnings & Reflection
Designing an app that operates seamlessly during live events presents a unique and exciting challenge for me.
Addressing the needs of an older demographic demands a focus on accessibility and readability. To achieve this, I employ large fonts, clear colors, and straightforward language, ensuring a user-friendly experience for all.
My prior experience at a physical auction house has significantly prepared me for this design endeavor. It granted me valuable insights into comprehending users' motivations and requirements, which I now leverage to enhance my design approach.
Images and item description text for the app mock up taken from the website of Siegel Auction Galleries.